Social Media by the Numbers. And while the Pinterest monthly active users stat is slightly off (Pinterest has 150 million monthly active users), there are a heap of relevant insights and data points presented in this chart - including stats on Reddit use, which is often overlooked but can be a hugely valuable channel. People relate to social media in different ways, and this post outlines the top 10 categories of personality styles of social media users. The ideal entry-level account for individual users. Directly accessible data for 170 industries from 50 countries These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. Twitter makes it possible for users to reach practically any person or business simply by tagging them in a Tweet. LinkedIn has 260 million monthly active users; Age. There are a lot of people — potential customers, clients or readers — to gain from creating a successful social media strategy, but you’ll need to stand out in order to do it. This is most acutely so for Pinterest (no surprise there). Instagram, the Facebook-owned photo and video sharing app, is continuing to grow its user base, with 1 billion people using Instagram every month (up from 800 million in 2018). This presents marketers with an opportunity on one hand and a challenge on the other. Today, Saudi Arabia has the largest social media presence in the world. Saudi youth make up to 75% of the total UAE population. Except for those aged 65 and older, the majority of Americans in different age groups use Facebook. 117 169 22. Unlike instant-messaging clients (e.g., ICQ and AOL's AIM) or chat clients (e.g., IRC, iChat, or Chat Television), SixDegrees was the first online business that … Image: Skyrock #52: VK. We used our free stats browser to compare the latest social media user data for COVID-19 hotspots: the United States, Italy, and Spain. This graph shows the stats of social media in Africa based on over 10 billion monthly page views. View the 2021 Social Media Demographics Guide to discover more about what makes the audiences of Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat unique or bookmark it now to reference anytime. Here’s a quick snapshot of Mexico’s social media usage habits: Are you surprised that 84% of people in Mexico post on Facebook at least once a month? "Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform." You can also search for profiles of other users by using their search filters like location, gender, age, etc. funny pet videos). 395 543 70. New, Everything you need to know about the industry development, Find studies from all around the internet. 143 187 18. GlobalWebIndex. Source: Talkwalker Quick Search That equates to annualised growth of more than 12 percent , or an average 14 new users every second . Discover which age groups are using it - and how. For every social network except for LinkedIn, female Americans are more likely to use that social platform. Kim and Pete agree age 13+, because this is Facebook’s required minimum age by law. Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform [Graph]. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. Businesses can use this report to better understand their consumers’ social media habits and what types of content on which platforms might appeal most to their target audience. That’s why we’ve done all the heavy lifting for you. 168 123 26. In other words, YouTube has the highest user penetration rate across all age groups. General Social Media. Around 12% of users are aged 35 to 54 and only 2% are over 55 years of age. As of January 2020, there were more than 3.8 billion social media users in the world. WhatsApp have just announced a change to their terms and conditions for users based in Europe. Choosing the right social media platforms Accessed January 24, 2021., GlobalWebIndex. We know that less 18-24 year olds use social media, probably because there is more opportunity for offline socialising. Summary: Social Media Statistics. This statistic shows the average age of social media users, sorted by platform. The Manifest surveyed 627 social media users from across the U.S. to understand how social media use varies across generations and what types of content fuel their social media habits. That’s why it’s such a popular platform for customer service, allowing users to air complaints in real-time and customer service teams to react quickly. You can also post images, like on Instagram, and others can like and comment on them. Although most social media platforms like Twitter and Facebook require users to be at least 13 years old to register, Indonesian lawmakers disagree stating they lack regulations and would benefit from a higher age limit to protect children online. But even for the two largest social networks (Facebook and Instagram), nearly six in ten users are women. facts. Corporate solution including all features. In the US, though, this percentage is much higher. This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. To help with this, the team at Tracx have created this new infographic which provides an overview of some of the key audience stats for all the major social platforms. The breakdown of demographics by age include: 17% of 18–24 year olds use LinkedIn. Woman Face Head. Helpful numbers to keep in consideration: The world population is 7.6 billion and the internet has 4.1 billion users. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. For each country, we analyzed the social platforms with the highest rise in activity over the past month. Please do not hesitate to contact me. The data also fit broadly with other findings the Center has collected about Americans’ attitudes toward social media. This is arguably the beginning of social media as we know it. Dr Kristy also agrees that 13 would be the absolute minimum, however ‘It's difficult to prescribe a precise age limit as kids need to have social and emotional skills to cope with the demands of social media. With 1 billion monthly users, the ways businesses can share and market information on YouTube is expansive. There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. Furthermore, as of the third quarter of 2019, Statista reported that 58% of adults above the age of 56 use YouTube. Original question: "Which of the following services have you used or contributed to in the past month using any type of device?" Web Page Parts. The average age when signing up for an account was 12.6 years. Most of these statistics are broken down by age … Nearly all other social media services require users to be at least 13 years of age … A 2018 Pew report showed that 49% of Snapchat users visit the app several times a day. Considering there are around 7 billion people in the world, this means that more than half of the global population is currently using social media in one form or another. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media.This means that in 2020, an eyeball popping 9.73 million people come online on social media almost every day out of a population of 9.83 million people. "Age Distribution of Active Social Media Users Worldwide as of 3rd Quarter 2014, by Platform. 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Which social media services are age restricted? A fairer way to look at the social media age distribution From this we can tell that while more 25-54 year olds using social media than 18-24, there isn’t as big a difference as previously thought. Whilst younger age groups are showing a tendency towards using a wider variety of social media, notably including Instagram and Snapchat, the overwhelming majority of social users over the age of 65 solely use Facebook (the Pew Research Centre found that 41% of over 65s are currently using Facebook, with LinkedIn a distant second on 9%). That equates to annualised growth of more than 12 percent , or an average 14 new users every second . Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. Some of these statistics were found on the Instagram Press page while others were found through third-party demographic research. 173 168 17. 137 165 29. Summary: Social Media Statistics. See the full picture to get ahead. 44% of 25–30 year olds use LinkedIn. In, GlobalWebIndex. (November 17, 2014). Which networks should your business prioritize? Please contact us to get started with full access to dossiers, forecasts, studies and international data. … Consider these findings from Statista: ", GlobalWebIndex, Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform Statista, (last visited January 24, 2021), Age distribution of active social media users worldwide as of 3rd quarter 2014, by platform, Worldwide digital population as of October 2020, Number of global social network users 2017-2025, Global social network penetration 2017-2025, Social network users in selected countries in 2020 and 2025, Distribution of global social media users 2020, by region, Social media: global penetration rate 2020, by region, Number of worldwide social media users 2020, by region, Social media: active usage penetration in selected countries 2020, Global social networks ranked by number of users 2020, Most popular social networks worldwide 2020, by reach, Leading iPhone social networking apps worldwide 2020, by downloads, Leading iPhone social networking apps worldwide 2020, by revenue, Leading Android communication apps worldwide 2020, by downloads, Leading Android communication apps worldwide 2020, by revenue, Number of monthly active Instagram users 2013-2018, Daily active users of Instagram Stories 2019, Social media: global daily usage 2019, by region, Leading mobile-first online activities worldwide 2019, Mobile social network penetration in selected markets 2019, Global daily access rate of selected social networks 2018, Daily social media usage worldwide 2012-2019, Social media as a news source worldwide 2020, Online protection strategies of global internet users 2019, Adults in favor of closing social media temporarily during crises 2019, by country, Adults in favor of a temporary social media ban during massive terrorist attack 2019, Adults who trust the government to shut down social media in crises 2019, by country, Trust in social media companies to ensure factual content in crises 2019, by country, Adults who oppose social media shutdowns during crises 2019, by country, Adults opposed to social media bans and agree that people can identify fake news 2019, Adults who question the effectiveness of social media bans 2019, by country, Global impact of social media on daily life 2019, Countries with the most Facebook users 2020, Countries with biggest Facebook reach 2020, Global number of Facebook users 2017-2025, by region, Facebook: number of daily active users worldwide 2011-2020, Facebook access penetration 2020, by device, Facebook user engagement of leading publishers 2020, Countries with the most Twitter users 2020, Twitter: number of monetizable daily active international users 2017-2020, Twitter accounts with the most followers worldwide 2020, Twitter: most popular tweets as of February 2020, Most popular influential Twitter users in 2019, Global Twitter mentions of leading brands 2019, by type, Fastest-growing English-language influencers on Instagram 2020, Most popular beauty and fashion influencers on Instagram worldwide 2020, Most popular food influencers on Instagram worldwide 2020, Most popular travel influencers on Instagram worldwide 2020, Most popular wildlife photographers on Instagram worldwide 2020, Social media platforms used by marketers worldwide 2020, Social media ads CTR worldwide Q2 2018 - Q2 2020, Social media ads CPM worldwide Q2 2018 - Q2 2020, Online or social media advertising targeting effectiveness as of January 2019, Engagement share of voice of U.S. brands 2019, by industry, Future use of social media among marketers worldwide by platform 2020, Google user data requests from federal agencies and governments H2 2019, by country, Government requests for content removal from Google H1 2020, Google user data requests by U.S. federal authorities 2010-2019, Facebook: user data requests from federal agencies & governments H1 2020, by country, Facebook user data requests by U.S. federal authorities 2013-2020, Twitter: user data requests from federal agencies and governments H2 2019, Twitter: total number of data removal requests as of H2 2019, Twitter: data removal requests from countries and institutions H2 2019, Social media usage activities in Arab countries 2014, Most popular social media in Arab countries 2014, Social media usage in enterprises Sweden 2016, by size class and type of social media, Leading social networks ranked by monthly market share in Greece 2015-2020, Distribution of Twitter users in Great Britain (GB) 2013-2016, by age group, Time per day spent on social media in the UK 2014, by age and gender, Number of users of social networks for professionals in China 2012, Leading social networks ranked by market share in Greece 2010-2019, Frequency of social networking in the age group of 45-54 years in Finland 2020, Social media in enterprises Sweden 2016, by industry and type of social media, Frequency of social networking in the age group of 25-34 years in Finland 2020, Frequency of social networking in the age group of 16-24 years in Finland 2020, Market share of leading social media websites in Italy 2020, Canadians who need to check social media daily 2018-2019, Costa Rica: mobile social media visit share 2020, Social network user growth in the United Kingdom (UK) 2012-2017, by age, Trust in social media content in the United Kingdom (UK) 2013, by age, Consumer behavior on social networks in China 2012, Duration of social network membership in China in 2010, by user group, Google, Amazon, Facebook, Apple, and Microsoft (GAFAM), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, 20.6 percent of Facebook users were aged between 25 and 34 years.